What £500, £1,000, £2,000 and £5,000 Actually Get You in Print & Display
One of the most common questions we get is:
“Roughly speaking… what does our budget actually get us?”
Print and display isn’t one-size-fits-all, but understanding realistic budget ranges helps businesses plan properly and avoid disappointment.
Here’s a clear, no-nonsense breakdown of what different budgets typically deliver; and where each level makes the most impact.
💷 £500 – Small but Effective
At this level, you’re looking at single, focused assets rather than full campaigns.
Typical examples:
Window vinyl or poster refresh
Roller banner for events or reception areas
Small set of internal signage
Temporary promotional graphics
Best for:
short-term promotions
pop-ups or events
refreshing tired visuals
What to expect:
clean, professional finish
limited scope
minimal installation time
This budget works best when it’s targeted, not spread thin.
💷 £1,000 – Strong Brand Presence
This is where print starts to feel intentional rather than reactive.
Typical examples:
Multiple window graphics or layered vinyls
Internal wall graphics or feature panels
A small suite of POS and promotional materials
Branded reception or entrance signage
Best for:
retail refreshes
seasonal campaigns
improving customer experience
What to expect:
better materials and finishes
stronger visual impact
more consistency across touchpoints
At this level, planning and design choices start to really matter.
💷 £2,000 – Cohesive Campaigns
This budget allows you to think in campaigns, not individual items.
Typical examples:
Full window display with internal support graphics
Exhibition or event display systems
Multi-area branding refresh
Durable signage designed for reuse
Best for:
brand launches
exhibitions and trade shows
multi-touchpoint marketing
What to expect:
cohesive visuals across spaces
higher-quality materials
longer lifespan and better ROI
This is where print becomes a strategic marketing tool, not just decoration.
💷 £5,000 – High-Impact, Long-Term Solutions
At this level, you’re investing in serious brand presence.
Typical examples:
Large-scale window or store transformations
Exhibition stands with modular systems
Multi-site rollout of signage or displays
Premium materials, lighting and bespoke finishes
Best for:
flagship locations
long-term brand upgrades
businesses scaling or expanding
What to expect:
maximum visual impact
durability and reusability
professional installation and project management
This budget is about long-term value, not quick wins.
The key takeaway
It’s not about how much you spend; it’s about spending it in the right way.
A well-planned £1,000 project can outperform a rushed £5,000 one. The difference is strategy, timing and experience.
At JM Display, we help clients understand what their budget can realistically achieve and how to get the most impact from it; without overcomplicating things.
